Revitalizing of the hair and scalp safely removes minerals, calcium, magnesium, iron, copper from water. It attaches onto the hair and scalp like a magnet. Revitalizing removes discoloration caused by minerals, oxidizers and medications. It also removes heavy styling product build up. Revitalizing stops oxidation from environmental elements (air, sun,water) that can damage (over-oxidize) your hair. It fuses strength to the hair proteins and helps restore shine, volume and manageability. It helps normalize exfoliation off the scalp layers, helps prevent dry, flaky, itchy scalp and replaces the need for clarifiers and deep conditioners that can other wise the hair dry and coated.