Would you like your blonde hair to be brighter and increase shine and vibrancy while helping to prevent damage from air and water? The brightener is formulated for hair that has been shampooed in hard water or exposed to water softeners that use salt and or phosphates. It will lift minerals and oxidizers, removing the discoloration. It remove brassiness and normalizes the hair texture; revitalizes shine and manageability; restores the flow and movement of the hair and prevents your hair from feeling dry. It safely restores natural hair color and brightens blonde hair. It will make your hair feel lighter. This treatment is preservative free, sulfate free and fragrance free.