The “It” line has a Thermal Protectant in all the products. It is Color safe and Humidity Resistant. It doesn’t have a flaky residue. Adds a Brillant Shine to ones hair. Made in the U.S.A. Enriched with Vitamins A,B,D and antioxidants (E) It is not tested on animals!! and the bottles are all recyclable. This product I use in my salon and also sell. Come on in and give it a try. It is also a Gluten-Free hair product.