The “It” line  has a Thermal Protectant in all the products. It is Color safe and Humidity Resistant.  It doesn’t have a flaky residue.  Adds a  Brillant Shine to ones hair.  Made in the U.S.A.  Enriched with Vitamins A,B,D and antioxidants (E) It is not tested on animals!!  and the bottles are all recyclable.  This product I use in my salon and also sell.  Come on in and give it a try. It is also a Gluten-Free hair product.